Our Team


Jencey Keeton

Jencey concepted Sweet Tooth Hotel in 2017 with her husband Cole Keeton and launched the first exhibit in 2018. She manages artist curation, marketing, partnerships and gift shop integrations. A true entrepreneur at heart, she wears many hats and is focused on growing Sweet Tooth Hotel into a creative incubator in Dallas that will move throughout the US long term. Professionally, she started her career in live entertainment at Clear Channel Radio and moved into digital marketing for companies such as the AT&T Performing Arts Center and Fossil Group. She understands how to navigate the world of experiential and social media to generate brand buzz and successfully convert an audience. Her mission is to provide a platform for artists, a joyful space for guests and to embrace creativity to birth the unexpected. 

Becca Hummel
General Manager

Becca joined the Sweet Tooth Hotel team in 2018 to launch the events expansion, including the bar program, special events and sponsorship activations. She currently serves as General Manager, handling everything from day to day operations to private events. She brings her energy and positivity daily to the team and guests, from handcrafted drink recipes to flawless event execution. Becca has been in the hospitality industry for more than 10 years, loves to dance and recently bought a house with her husband.

Vero Deal
Manager/AV Lead

Vero joined the Sweet Tooth Hotel team in 2018 during the very first pop up experience. A musician at heart, she graduated from MediaTech Institute and specializes in creating and editing all audio and visual aspects. She's the cornerstone of the Sweet Tooth Hotel AV experience and has served as an AV engineer for the past two years from running sound at events to designing lighting. In her spare team, Vero is focused on fitness, family and writing her own music.

Noel Rodriguez
Art Specialist

Noel has served as an Art Specialist at Sweet Tooth Hotel for the past 2 years, from the very first installation to the current. With a background in Fashion and Interior Design, Noel has contributed his art knowledge in creating unforgettable moments during Discotech. Art has always motivated and inspired him, and as he continues his journey with Sweet Tooth Hotel, he's building the foundation for his own fashion brand Houz of Noel. Stay tuned!