Press Release: Sweet Tooth Hotel Announces Next Adventure “1955”

Contact: Jencey Keeton,

Sweet Tooth Hotel Announces Next Adventure “1955”

The most indulgent stay in Dallas will feature new artists and explore retrofuturism.

Dallas, TX: Sweet Tooth Hotel invites you to suit up in holographic space gear and buckle into a rainbow-powered rocket ship to journey past the land of sugar and into their next pop up installation titled “1955”. If you missed out on visiting the first sold out run of Sweet Tooth Hotel, you can look forward to visiting chapter two of the series which explores the theme of retrofuturism through a swirl of color and a step back in time…to the future.

“1955” will incorporate references to some of the most beloved design from mid-century atomic to the Space Age, harkening back to a time when everyone was looking towards outer space and the limitless potential of technology. Artists will create work addressing retrofuturism, which is characterized by depictions of the future produced in an earlier era and explores the tension of future and past and between the alienating and empowering effects of technology.

Featuring five interactive spaces, brought to life from a burst of colorful oil from a rocket ship fueled by rainbows, viewers will be able to interact with new creations by previous collaborators, Built by Bender, Jeremy Biggers, Rob Wilson, Jojo Chuang and Shamsy Roomiani, along with new Sweet Tooth Hotel artists Hatziel Flores and Drigo. Each of the following artists will take over an entire room and use one color as the main hue and inspiration for their work, Jeremy Biggers – Red, Hatziel Flores – Blue, Drigo – Yellow and Rob Wilson – White. As a bonus to this installation, curious guests will be able to watch the creation of “1955” on Instagram at the newly launched @buildsweettoothhotel.

Open November 2 – December 31, “1955” will see the current 1,200 sq. ft. space in Victory Park reimagined with a revamp of the artist spaces and an expanded Gift Shoppe featuring limited edition products and artist works. This is the final installation at this space, with plans for a larger venue in 2019.

“We originally intended to pop up for just a month and then extended our first run to allow more guests to view the work, “says founder Jencey Keeton. “Now, we’ve decided to keep these short runs for an ongoing series and challenge ourselves on each chapter to bring something new to our guests and allow artists to explore the furthest depths of their creativity. In 2018, we’ve realized many of the technology leaps that were just dreams in 1955 so we wanted to imagine even further. What does a rocket ship fueled by rainbows look like? You’ll find out soon.”

General Admission tickets are $20, children under 2 admitted free. A limited amount of $40 VIP tickets are available and come with custom Sweet Tooth Hotel 1955 VIP Collection featuring a tote bag, sticker pack and keychain. Check-ins are on the hour, 10am-7pm weekdays and 9am-7pm weekends. Private events are available for $2,500 allowing for 25 guests and can be booked at

For information and to buy tickets before they sell out visit

Download Assets HERE, Photo: Chelsea Delzell, Design: Cole Keeton, Model: Ainslee Jones


Sweet Tooth Hotel brings together work by some of Dallas’s most innovative artists and a curated selection of products and art to purchase in The Gift Shoppe. The Sweet Tooth Hotel is currently a 1,200 sq. ft. experiential art and retail pop up in Dallas, and their second installation “1955” will be open from November 1 to December 31 in Dallas’s Victory Park. Concepted by husband and wife, Cole and Jencey Keeton, the first installation of Sweet Tooth Hotel delivered five sugar-themed rooms based on popular treats. Ongoing chapters of Sweet Tooth Hotel will reveal new themes and concepts for guests to explore yearly.


Built By Bender LLC is owned and operated by three brothers Ariel, Milan, and Aaron Bender. Born and raised Texans, with a passion for art & design, they offer design & fabrication services making props & sets for movies, commercials, & photo shoots. They also cater to select commercial and residential clients, offering custom woodworking, welding, lighting, & art. Clients include City of Plano, Imoto, Grange Hall and more.


From drawing to painting to graphic design to photography to videography, Jeremy Biggers has been involved with image making his entire life.  He attended Booker T. Washington High School for the Performing and Visual Arts where he primarily focused on expression through graphite and charcoal drawing. During his college years, he cultivated his love for painting and photography, and they've since cemented themselves into his everyday life.  As with most artists, his work is shaped by experiences that inform his view of the world. His goal with each piece is to inspire conversation. His work mixes realism with a design aesthetic.


Taiwanese designer Jojo Chuang was born and raised in Taipei, Taiwan. Chuang received a Master of Fine Arts in 3D design from Cranbrook Academy of Art in 2014 and a Bachelor of Fine Arts in graphic design from National Taiwan Normal University in 2009. Chuang’s work focuses on graphic and furniture, mixing his background of the graphic and 3D design.


Drigo’s work focuses on the merging of various cultures and the balance of keeping a conscious mind in a fast paced society. He enjoys meshing ancient culture with current day iconography. The foundation of

his work is the based on spreading love and identifying with things of nature while finding stability in the current day materialistic world we live in.


Hatziel Flores is a self-taught, contemporary artist from Dallas. He was born in Mexico City and has been doing art since a very young age. His passion is to paint in a wide variety of mediums, primarily portraits. His diverse collections consist of explosive contemporary mixed media paintings portraying the beauty found within chaos. Internally driven and emotionally charged, he continues to explore and convey his ideas. His visions are unique and unlimited. Hatziel has recently shown at Kettle Art Gallery, Baton Rouge Gallery, Black House, Oak Cliff Cultural Center and El Centro College.


Shamsy Roomiani is a native Texas visual artist who relishes her time spent outdoors amongst the natural world. She received a Fine Arts degree in Printmaking and a BA in Marketing from The University of North Texas. She works in various art forms such as printmaking, drawing, sculpture, and installation art. In addition to being a maker, Roomiani teaches workshops in DFW and hosts print and paper related events for companies such as the Nasher Sculpture Center, Neiman Marcus, West Elm, and NorthPark Center. She has been featured in The Dallas Morning News, The North Texan, The Star-Telegram, D Magazine, and the Dallas Observer.


Rob Wilson is an illustrator and graphic designer whose work has appeared in many books and

magazines including The Wall Street Journal, Variety, Self, Sweet Paul Magazine and D Magazine. His client list includes Dell, HarperCollins, Charles Schwab, UPS and Horsethief Pictures. Wilson is the creator of the icon for "Welcome to Night Vale," one of the most downloaded podcasts in the world. He designed the cover for the novelization of the podcast, which Paste Magazine listed as one of "The 10  Best Book Covers of October 2015." The book debuted at #4 on the New York Times Bestseller List and  had been featured in The New York Times, Huffington Post, NPR, CNN, LA Times and on The Late Show with Stephen Colbert.