Shortly after the closing of the first install, Sweet Tooth Hotel launched a "1955" campaign. This campaign included, various social media influencers in the DFW area shooting with a unique space helmet to help promote the coming of the new installation. In addition to shooting with this unique prop, each influencer was given a pair of tickets to give away for the VIP preview on October 31st!
Sweet Tooth Hotel has RE-OPENED for the holiday season and last night media teams, vendors, and influencers, joined in on all of the fun in their best Halloween and retro fits!
Opening night wouldn't have been any fun without some galactic space treats!
Dani Goodman with Goodies Cakery made special rainbow "gems" and galaxy glazed donut holes that tasted just as good as they looked!
Goodies Cakery wasn't the only company involved in the sweet treat fun. Dani Muñoz Chibli, from Katy Trail Vodka created intergalactic cocktails to go along with the installation theme.
After indulging in the sweet treats, the guests were then taken into the 1,200 square foot experiential art and retail pop up space that now has a theme of retro- futurism.
While guests waited to explore the unseen land, they were able to have a photo-op in the gift shoppe with the anti-gravity wall! They were even able to purchase galactic goodies to fill their stocking stuffers right in time for the Holidays!
Upon entering, guests were soon greeted by their space cadet who gave them a few tidbits on what to expect before they were left to enter the contamination zone at their own risk.
While wandering around the area, guests were able to explore five interactive rooms all designed around a certain color. These rooms were full of rainbow oil fuel from the rocket ship that crash landed in Victory Park.
One space in particular actually includes an antique from the 1950s!
(Astral Diner – The Green House Oasis by Artist Drigo)
Built By Bender, Jeremy Biggers, Rob Wilson, JoJo Chuang, and Shamsy Roomiani are collaborators from the previous install that are now joined by two new Dallas based artists, Hatziel Flores and Drigo.
Opening night was a success and a big hit amongst those that came out. Co-Founder Jencey Keeton explains the purpose behind each installation.
"We've decided to keep these short runs for an ongoing series to challenge ourselves on each chapter, to bring something new to our guests and to allow artists to explore the furthest depths of their creativity," Keeton said.
(Founders Cole and Jencey Keeton photographed by Johnathan Zizzo)
This will be the final installation at this location, as a bigger venue is set to come in 2019. Until then, book your trip to visit the year 1955 at www.sweettoothhotel.com so that you can see what a rocket ship fueled by rainbows looks like!