Sweet Tooth Hotel is Dallas’ First “Instagram Museum”

Your Instagram feed is about to get a lot sweeter! Imagine a world where candy is larger than life. With fantastical desserts and surprises behind every door, Sweet Tooth Hotel brings together work by some of Dallas’s most innovative artists and a curated selection of products and sweets to purchase in The Gift Shoppe. The Sweet Tooth Hotel is a 1,200 sq. ft. experiential art and retail pop up in Dallas, and will be open from May 18 to June 30 at 2316 Victory Park Lane in Victory Park.

Concepted by husband and wife, Cole and Jencey Keeton, Sweet Tooth Hotel delivers five sugar-themed interactive rooms holding art installations based on popular treats including donuts, ring pops, macarons and more. Each room will be thoughtfully crafted by Built By Bender, a design and fabrication shop whose roster includes a variety of clients from Legacy Hall to the City of Plano, with lots of hidden surprises to uncover. In addition, artists Jeremy Biggers, Shamsy Roomiani, Jojo Chuang, and Chelsea Delzell will also contribute their own interactive installations throughout the experience. Unlike a normal museum, Sweet Tooth Hotel invites its guests to engage with the art, pushing every button and opening every door.


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